Animated logo made for Facebook page taste and See as well as for their web blog about the experiences at national and international coffee shops. Written by client Liza Ramirez, Blog writer and editor.
Client : Taste and See coffee blog
Role : Designer and animator
Medium : Adobe Illustrator and After Effects.
Project development
The client was looking to have a logo for her online blog “ Taste & See, one cup at the time”. The logo needed to symbolized the experience of visiting local coffee shops while traveling. I played around with items that represented coffee
For the color scheme, we focused on using analog, earth colors to maintain the emphasis on coffee. I utilized the space around the word “taste” and the top of the coffee cup to resemble the infinity logo, as going around as one does when travels the world. Every person might have a different experience while visiting a new local coffee shop but there will always be one elements that connects all those experiences, coffee.
For the final delivery, the client wanted to use a monochromatic approach by keeping it neutral using dark since her goal was to approach all type of audiences.
image taken from https://www.facebook.com/Taste-See-371819416954771/